It’s a challenging world for any business owner, no matter what
industry he or she is in. This is why most businesses allot a large portion of
their operational expenses to their advertising and marketing. With a
substantial budget for promoting their product or service, businesses stand a
good chance of winning over customers and building a strong and loyal
following.
Law firms,
however, have to tread carefully when it comes to their marketing campaigns
since there are state-specific rules governing lawyer advertising,
solicitation, and marketing. In Georgia, for instance, attorneys are free to
use various media to advertise their services: telephone directory, legal
directory, newspapers, outdoor advertising (posters and billboards), radio, and
TV. Last February, 2014 a Georgian personal injury attorney took advantage of
these privileges and bought a highly-coveted spot on the Super Bowl telecast.
