Effective Law Firm Marketing: Why Your Online Reputation Matters Most

When was the last time you Googled yourself or the name of your law firm? If it’s been a while since you’ve last done so, do it right now. Whatever you see right now is exactly what other web users will see. Are you proud to let potential clients see these results? As with any other business or service, potential clients pay attention to the online reviews law firms accumulate over the years. After all, no one wants to work with a lawyer with a reputation of being “difficult to work with” or “not listening to clients”. In fact, one scathing review on Yelp or any other review site can easily undermine the hard work you’ve done to build your law firm—regardless of whether you are the number 1-ranked search result on Google or not.
http://www.vantagelegalmarketing.com/effective-law-firm-marketing-online-reputation-matters/

“Caring Lawyer”: Use This Term with Care

Most clients want the sort of lawyer who cares about the outcome of their case. Unfortunately, virtually every lawyer can lay claim to that description.

Many law firms keep saying they "care" for their clients’ welfare, but what does that even mean? The word has different meanings depending on the context. If your law firm really cares, does it deliver the results for the value as advertised? Why not simply say that you're a law firm that cares about results for value? That should sound more acceptable and realistic.