It’s a challenging world for any business owner, no matter what
industry he or she is in. This is why most businesses allot a large portion of
their operational expenses to their advertising and marketing. With a
substantial budget for promoting their product or service, businesses stand a
good chance of winning over customers and building a strong and loyal
following.
Law firms,
however, have to tread carefully when it comes to their marketing campaigns
since there are state-specific rules governing lawyer advertising,
solicitation, and marketing. In Georgia, for instance, attorneys are free to
use various media to advertise their services: telephone directory, legal
directory, newspapers, outdoor advertising (posters and billboards), radio, and
TV. Last February, 2014 a Georgian personal injury attorney took advantage of
these privileges and bought a highly-coveted spot on the Super Bowl telecast.
The same rules essentially apply to Colorado-based lawyers. Still, in
any form of advertisement, Colorado-based legal practitioners must not state or
imply that they are specialists or experts in one particular field. New York,
meanwhile, adopted the American Bar Association Model Rules of Professional
Conduct, as did most states. NY lawyers are free to add client testimonials to
their website, provided they don’t include inaccurate statements or false
accusations against other law firms’ services.
Marketing can do wonders for law firms. Even so, succeeding in law firm
marketing means that legal practitioners have to make sure they don’t go
against their state-specific regulations when they embrace digital marketing
methods.
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